In contrast to one other kinds, the keywords in metadata aren??t ranking factors. But best tactics are to incorporate your qualified keyword while in the title tag and outline. Consider how metadata appears over the SERP with the title tags outlined in crimson and descriptions in blue beneath:

heat, brown sweater??sound suitable but ??brown, heat sweater??doesn??t? It??s all with regards to the adjective phrase purchase in English.|This phrase is ideal for a colleague or colleague who received??t read in to the assertion an excessive amount of but will recognize a little bit Moi Raise